Kelly Jeffrie is Director at Love Property, alongside Laura Kidd, with whom she founded the business in 2009. With two offices so far – one on Catterick Garrison and one in Richmond – Kelly discusses plans for the future as well as detailing how Love Property developed so successfully from a bootstrap start-up…
We worked together in a large independent estate agency for a few years. I was a property valuer and Laura was the financial advisor. We were good friends and often joked that we should open a company together. When the financial crash happened in 2008, the company went into administration and left us both out of work so we decided to give it a go. We had no prior warning and no savings so we scraped together £6,000 between us and set about opening the business. With such a small budget we designed all logos and stationery ourselves and bought computer equipment and furniture from an auction selling old office supplies. It was a complete ‘bootstrap’ situation!
I can still remember the first customer calling us to market their property – we had an editorial announcement in the local newspaper to generate interest in the business before opening, and they called us from there. On our opening day we had that property in the window all by itself. The day that we agreed the first sale was amazing.
Laura spends most of her time valuing properties, so her day starts off in the office preparing for that day’s appointments. She will then be out meeting people and seeing their properties for the majority of the day, advising them on the best course of action to help them get moved.
I am more office based and will usually be in the Catterick office at the start of the day. I keep in touch with all of the sales that are currently going through, helping them proceed to successful completion, as well as working on marketing and business development.
We also have many meetings and events to attend and frequently meet up with mortgage advisors and contacts for business development, as well as participate in mentoring and training days.
What’s the toughest part of running your own business?
Always making the final decision. The buck stops with us and in our line of work it is a huge responsibility as it impacts on people’s lives so much.
Being able to always make the final decision! We are able to react quickly to changes in the market or the industry. We have the freedom and ability to provide anything necessary to assist a customer, and it means that we can go above and beyond.
What are your top three business goals for the future?
Our main goals for the future are to expand to open at least two more offices in the next few years.
What’s your top marketing or social media tip?
Consistency is key. If you are writing a blog then you need to make sure it is regular. Post on Facebook at least once a day, ideally 3-5 times a day as each post does not get seen by everyone that follows your page.
How can people find out more about what you do?
We are really active on Facebook and Instagram, so give our pages a follow to see what we do. We also have a blog that you can read on our website.