What’s the story behind your business? How did you get started?
I first moved to Kirkby Stephen in the late 90’s and ran a successful stop-motion animation studio with my sisters, working on campaigns for the likes of Saatchi & Saatchi, Dulux Paint as well as making short films for festivals around the world. I then met my husband, and began a 10 year career as a sailing instructor at Glenridding Sailing Centre.
What’s a typical day like for you?
I’m lucky that Kirkby Stephen is a chilled little spot, so I don’t open until 11 am which gives me time to do the school run (something I had missed out on for the years I had been at Glenridding), and knock back a couple of espressos before heading into town! I like to keep the shop fresh, the stock moving, and am always thinking of new ideas for the future of Mini Eden.
What’s the toughest part of running your own business?
No sick pay or holiday pay!
And the best part?
I love the responsibility, and the freedom to grow my business the way I want it to evolve.
What are your top three business goals for the future?
I do want to expand the business, I have some really exciting ideas but they are under wraps for now – sorry!
What’s your top marketing or social media tip?
I don’t like to use social media to sell sell sell, it doesn’t feel very polite, so I mix the odd sales post with some fun photos, news, chat etc. No one likes to be just told to buy things! And if you can make folks smile, you’re half way there.