Sue Barnett has been on the beauty scene for more than 20 years, and for 14 of those years she’s been running her own business. At first it was a mobile beauty service, and now she rents a salon in Masham. With customers she’s known for two decades, Sue prioritises being relatable to her clients – as well as hunting out innovative treatments.
What’s the story behind your business? How did you get started?
It’s over 20 years now since I completed my CIBTAC beauty diploma at Intuitions in Harrogate. I was very lucky to gain employment from a very prestigious local salon where I happily remained for nearly 10 years. When my oldest daughter was born, I left, and a customer rang me to ask if I would come to her house and do treatments for her and her friends. That’s how my mobile business was born. I became busy, converted a room in my then house, and later built a small salon on to the side of it. Fast forward 14 years and I now rent a shop in Masham. I still have some of my original customers, too!
What’s a typical day like for you?
Every day is different – that’s what I love about my job. One day I could be doing someone’s makeup for their wedding, another day I’m microblading someone’s eyebrows, or helping clear a case of acne with facial peels or getting a customer ready for their holiday.
What’s the toughest part of running your own business?
Running my own business means I’m always busy, even when there are no customers in the salon. I’m always cleaning, ordering, training, keeping up with the business’ social media – and my phone is always busy. I even book appointments from my sun lounger whilst on holiday!
And the best part?
The best part for me has to be the customers. Some I’ve known for 20 years and are now bringing their daughters to me, and some are brand new. I love to chat and hear about people’s lives. There’s laughter every day and it’s great to see people leave feeling gorgeous with a new tan or pretty nail colour.
What are your top three business goals for the future?
My goals for the future are to increase my client reach via social media, keep improving customer experience and carry on sourcing new and innovative treatments to offer.
What’s your top marketing or social media tip?
My top social media tip would be to try and be relatable to your clients. My best advertising has actually always been through word of mouth.